Primary Sector.

Our specialist Primary Sector team works with food producers, farmers, nurseries, apiarists, forestry contractors and fisheries.

Is there room for improvement in your business?

How much debt is too much debt?

What systems should I be using to manage my business?

How do I guard against fluctuations in pay outs?

Use this page to find articles, advice and ideas to run a thriving, sustainable business.

Managing maturing markets

As a nation built on growing, producing, harvesting and good old Kiwi know-how, it is not surprising that many of our primary sector industries are now reaching maturity. With maturity we have seen significant increases in regulation and competition.

  • Diversity is key to offsetting issues related to production intensity. We are seeing more farmers investing in eco-tourism. Diversity also helps spread financial risk.

  • Adding value helps manage competitive pressures. Innovation requires an understanding of market trends but is well supported through government funding.

  • Education and communication are also key to informing consumers and managing perceptions. Farmers are now actively engaging the public through on-site visits, demonstrating leading edge technology and showcasing environmental solutions.

Having the right tools.

Making decisions about when to replace equipment, recruiting labour and diversifying rely on having good information that comes from the right business tools.

  • Use financial software to determine which parts of your business are most productive and which are most profitable.

  • Use forecasting to understand your cashflow and when is the best time to spend and hiring more people.

  • Talk to your accountant about how to offset tax obligations through innovation and diversity.

  • Paul helps us achieve our goals

    We couldn’t ask for a better accountant to deal with. Paul is genuinely interested in our business - always giving invaluable support and advice. He constantly supports us in achieving our goals. Everyone we have dealt with at Whitelaw Weber delivers professional and timely service and are approachable and friendly.

    Sophie Degerholm

    KERI PUMPS

  • They have an in-depth knowledge of our industry

    Wayne and his friendly team display and in-depth knowledge of all things from payroll to cashflows, livestock to annual accounts and farming to forestry. They complete our accounts in a concise, professional manner and provide helpful suggestions and guidance to navigate potential tax impacts and maximise returns from our business. They also have excellent technical support capabilities. We thoroughly recommend Whitelaw Weber.

    Renee Upston

    DAIRY FARMER AND FORESTRY ADMIN

  • They really helped me when I was starting out.

    When starting my business,. I found having the team at Whitelaw Weber on-board really helped me form a solid foundation. My monthly-coaching sessions helped me stay on track. We set goals and tasks and each session, revisit them to see how we are progression. That really makes a big difference to the results I have been able to achieve.

    Regan Tipping

    DOUBTLESS BAY BOTANICAL.S